Shoppers swear the budget fragrance is 'near identical' to a Jo Malone version.
Bargain hunters are rushing out to Primark to snap up an affordable bottle of perfume that has been deemed the "best dupe" for a £110 bottle of Jo Malone.
And now Primark has also entered the game with its £3.50 PS...Love Midnight Haze Eau De Toilette that has been hailed as the latest 'dupe' that could save shoppers over £100. It wouldn't be the first time that a designer fragrance for less had been spotted at Primark, as shoppers previously were sent hunting for a £7 bottle that was said to be similar to Alien, the iconic Thierry Mugler fragrance.
"I randomly smelled this Primark perfume today and could not get over how near identical it smells to English Pear and Freesia! I did another side by side test at home and honestly there is little difference in scent, it also lasted really well! I washed my hands and could still smell a lingering hint afterwards.Hundreds of impressed shoppers flocked to the comments section to rave over the "beautiful" fragrance and to thank the shopper for sharing the 'dupe'.
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