US 2022 abortion ruling has heightened concerns over the safety of women’s healthcare trackers
Fertility and other female health technology start-ups have attracted billions from investors seeking to tap a $36bn market of women from puberty to menopause, but privacy fears risk curbing growth. Venture capitalists poured almost $4.9bn into femtech, the software and services targeting women’s health, in the three years to March, backing start-ups such as menstrual cycle and ovulation trackers Flo and Stardust.
Active user numbers on Flo and Clue, two of the world’s largest cycle tracker products by user base, dipped immediately after those campaigns went viral, according to figures from market intelligence provider Sensor Tower. Users, meanwhile, flocked to smaller rival Stardust, which branded itself as a privacy-first product, more than quadrupling downloads from May to June 2022. However, the app was unable to keep up the momentum and its growth has slowed.
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