A KFC restaurant in Malaysia, where the fried chicken chain has been the subject of Pro-Palestinian protests, on April 30, 2024.
. But the impact has been most pronounced in Muslim-majority countries across the Middle East and Southeast Asia, where boycotts on several fast-food chains have begun to pose an existential threat to franchisees despite pushback from local operators against allegations that their businesses are tied to Israel.
“BDS is the most effective way for people of conscience to put their solidarity with Palestinian human rights into action,” Luqa AbuFarah, the North America Coordinator of the BDS National Committee, told “Contributing positively to the Malaysian community, preserving the brand love for KFC and protecting employees of the brand are all priority to the organisation,” QSR said in a statement, adding that about 85% of its 18,000 employees in Malaysia are Muslim. “We firmly believe our rakyat will acknowledge our Malaysian roots, our sincerity and our hard work in contributing to the Malaysian ecosystem.
International sales for McDonald’s saw a 0.7% increase in the last quarter of 2023, a far cry from the 16.5% growth in the same period the year before.in a statement in February that the company “is not funding or supporting any governments involved in this conflict” and that “any actions from our local Developmental Licensee business partners were made independently without McDonald’s consent or approval.
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