This article explores the tactics supermarkets use to attract loyal customers, such as discounts, loyalty programs, and unique experiences. The author, a self-proclaimed 'promiscuous shopper', discusses the impact of these strategies on their purchasing decisions and shares their experiences with various supermarket chains.
As supermarkets engage in loyalty wars, what should you really be buying in each? 'Promiscuous' shopper Sophie Morris tells allI am a promiscuous shopper, and not remotely ashamed to admit it. As supermarkets fight it out for loyal customers – with evermore extreme discounts and stunts – I find that every new offer, price reduction or points system shake-up leaves me less likely to stay true to any one of the major retailers.accounted for 27.
Meanwhile, Lidl has announced it is opening a pub in its Dundonald store in Northern Ireland. My money’s on cage fighting in Tesco by Easter.
Supermarkets Loyalty Programs Discounts Dynamic Pricing Consumer Behavior
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