BBC audience members unscripted conversations are paired with charming stop-motion clay characters, created by independent studio, Aardman
Today we will broadcast the first of six new films as part of our Things We Love campaign, which provide an entertaining insight to the UK’s most loved BBC content.
The families in the films were found through the BBC’s audience engagement programme, which interviews hundreds of people across the UK every year on their views about the BBC to ensure audiences are at the heart of everything we do. Sarah Cox, Chief Creative Director, Aardman adds: “Aardman is very proud of our long-standing relationship with the BBC, so, we were delighted to revive our much-loved Creature Comforts’ format for its Things We Love campaign. The magic and joy of this type of animation is that all the dialogue is unscripted and selected from real conversations with members of the public from across the UK – and that’s where so much of the warmth and the humour and the storytelling comes from.
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