Although Gilas Pilipinas has yet to give Filipinos a taste of victory in the FIBA World Cup, the country’s economy is getting a post-pandemic boost from its co-hosting of the event
, the country’s economy has gotten a boost from its hosting of the biggest stage of the world’s most popular indoor sport. The global event is giving the country a much-needed infusion following three years of constrained business activities during the COVID-19 pandemic.
San Miguel Corporation President and CEO Ramon Ang set aside his rivalry with Pangilinan in the Philippine Basetball Association , where he has three teams, and supported the hosting via San Miguel Brewery Incorporated, particularly his beer brand San Miguel Pale Pilsen. “Hosting the FIBA Basketball World Cup is a momentous highlight for us and for the country this 2023. We made all the necessary adjustments and improvements to make this once-in-a-lifetime event memorable for all players and audiences at the City of Firsts,” Irene Jose, COO of Uniprom Incorporated, the entertainment arm of the Araneta Group, said.
All three stadiums had already been built by private entities. There’s also no risk of these turning into white elephants, as some countries which hosted major sporting events had experienced. SM MOA Arena and Araneta Coliseum are already sustainable business ventures. In the run-up to the tournament, Pangilinan’s Smart Communications Incorporated also transformed the MOA Ball into a giant basketball with a hoop, employing around 250 workers for the installation.
The FIBA Local Organizing Committee International Relations told Rappler that around 1,800 official FIBA delegates are in town for the quadrennial event. In addition, there are 25 delegates from co-host Indonesia’s LOC, 15 from co-host Japan’s LOC, and 21 from Qatar, the next host of the FIBA World Cup in 2027.by breaking the FIBA opening games attendance record of 32,616 set in Toronto, Canada in 1994, with at least 38,115 at the Philippine Arena, Bulacan on August 25.
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