The crisis communications specialist has been hired by a group of PwC partners ahead of a hearing in which senators will demand names be named in the tax leak scandal.
A group of partners at PwC Australia have hired veteran crisis communications manager Sue Cato to advise them ahead of a hearing on Wednesday when senators will again demand the names of staff who received leaked government information to help clients minimise their tax.
, putting nine partners on leave and issuing a public apology. Senior executives from the global company flew to Australia in an attempt to manage the fallout, which is being watched intensely overseas. Even before Cato’s appointment, PwC had a host of the nation’s most influential spin doctors working on its behalf, providing a glimpse of how a big business that depends on its reputation handles a full-blown crisis. In addition to Conroy, Alex Cramb, a former long-time staffer of Anthony Albanese, is advising the firm, along with former NSW Liberal premier Gladys Berejiklian’s one-time communications chief, Sean Berry, who is working for PwC’s new chief executive, Kristin Stubbins.
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