EmRata and Bella are leading the pyjama pack.
Searches for boxer shorts are up 130 per cent, and it’s not just the boys who are buying in., they are less lad’s underwear drawer and more EmRata. Throw a matching shirt over the top and they’re the cool girl’s answer to beachwear.
Although the louche pyjama shorts set is arguably best worn with salty hair and sun-kissed skin – plus a Campari close to hand – the good news is it works when not in vacation mode. “It’s an effortless poolside look, but also great for summer in the city styled with a fabulous flat sandal,” says Liane Wiggins, head of womenswear at Matchesfashion.com, who loves Caro and The Frankie Shop for cotton versions, and Totême and Raey for silky iterations.
Deiji Studios is making waves over at Net-a-porter.com, owing to its softly stone-washed French linen that feels great and requires no ironing if you’re cramming the coords into hand luggage. Sebline’s expertly tailored pieces add a Parisian touch to the borrowed-from-your-boyfriend look and are quickly becoming an insider’s favourite. “Sebline shorts work well over a Matteau cossie for a day at sea,” says Libby Page, senior market editor at Net-a-porter.com, who lives in button-ups day-to-day.
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