Cocktail influencer Julianna McIntosh isn’t your typical broody bartender. During the COVID-19 pandemic, she started sharing her journey to learn the art of mixology on social media, inviting…
Julianna McIntosh, author of “Pretty Simple Cocktails” is the cocktail influencer behind @join_jules and The Art of Drinking podcast. Cocktail influencer Julianna McIntosh isn’t your typical broody bartender. During the pandemic, she started sharing her journey to learn the art of mixology on social media, inviting others along for the ride from her San Diego home and teaching her viewers how to make bright, seasonally-inspired, beautiful drinks.
Pretty Simple Cocktails by Julianna McIntosh, mixologist and cocktail blogger with the handle @join_jules, is set to debut July 23. Online, there weren’t a lot of recipes that felt approachable and attainable — and were not going to break my budget. I’m not going to go buy this antique vermouth to make an insane Negroni.
Making approachable drinks doesn’t mean you have to buy top-shelf spirits. You can use fresh seasonal produce — it’s cheaper when you buy seasonally, it tastes better, and it’s easy to whip up at home.I wanted it to be the starting place for people who want to get into home bartending. One of my favorite parts of the book is in the “Tools” section, where we have an “In a Pinch” section.
It showed me that people wanted to know how to do this, but there wasn’t someone that they felt comfortable asking questions, or who they saw making mistakes, correcting them and being okay with doing something wrong. A lot of times on social media, people feel like they have to be perfect. I think a lot of people gravitated towards the fact that we aren’t perfect, and we are going to make mistakes, but at the end of the day, we’re making cocktails. It doesn’t have to be rocket science.
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