Tubs of the popular chocolates are landing on supermarket shelves ready for Christmas but some shoppers will find there has been a big change
Quality Street fans are in for a major change when it comes to their popular sweets this Christmas . Nestle has announced a "first-of-a-kind" design to switch the plastic tubs for paper in its bid to reduce their use of virgin plastics.
The paper tub, which comes in the signature Quality Street purple, is embellished with gold foil. Nestle say the design means it will be abe to be securely closed once opened then once empty it can be put in household recycling. Jemma Handley, Senior Brand Manager for Quality Street, said: “We’re looking forward to seeing what Quality Street fans make of the paper tub. A lot of care and hard work has gone into the trial and we’re proud to be the first major manufacturer to trial a paper tub at Christmas. The beautiful design has been devised specifically for a paper product and we love how it looks, and of course, shoppers can expect the same great tasting Quality Street sweets that they know and love inside.
Cheryl Allen, Head of Sustainability – Confectionery Europe at Nestlé, said: “The Quality Street paper tub is an exciting innovation that we’re really proud of here at Nestlé Confectionery. We’re committed to making our packaging more sustainable, keeping in mind the changing needs of shoppers and advancements in technology.
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