Quavo celebrated the launch of his White X cognac with a party at Carbone NYC. See what he had to say to Billboard about his spirits endeavor.
has long been sipping on and rapping about “Good Drank” before the thought of making a splash in the spirits industry entered his mind.Produced in tandem with Sazerac Spirits, Quavo rented out NYC hot-spot restaurant Carbone for about 40 friends and family for an intimate cognac tasting and four-courses of premier Italian dining.Billboard
“I learned from my mistakes there,” he adds. “I wanted to do something different. Just the basics of me not knowing how big the brand could be if you actually let these people know what you’re part of.” The 33-year-old points to making more content and being involved in the day-to-day of turning it into a “lifestyle” brand, rather than just posing with the product for fun.
“I got Dallas,” the “Hotel Lobby” rhymer says when asked to pick a winner. “Only reason why I like Dallas is because Luka and Takeoff had a crazy relationship. I think he was a fan of the gang so they was rocking.” Time will tell if he can bring his trendsetting ways that made him a diamond-certified rapper to cross over into his entrepreneurial ventures like hip-hop has seen with dignitaries such as 50 Cent, Kanye West, Travis Scott and more.
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