Meta wants to encourage more widespread VR adoption, so check notes it's raising prices.
Here's a bold business strategy you don't see every day: In order to facilitate the continued growth of virtual reality and the metaverse, Meta is increasing the price of its Quest 2 VR headsets by $100 on August 1. That means the price of the 128GB model will go from $299 to $399, while the 256GB unit will jump from $399 to $499.
In order to continue investing in moving the VR industry forward for the long term, we are adjusting the price of Meta Quest 2 headsets to $399.99 and $499.99 starting on 8/1/22."From gaming and productivity to fitness and beyond, VR has become increasingly popular as it positively impacts the ways we work, play, and connect with each other," the company said in a.
"Now’s the right time for us to double down on our efforts to push the state of the art forward," Meta said."We’ll continue working alongside the developers, early adopters, and die-hard fans who play and build for VR every day, and we can’t wait to keep sharing the work we’re doing at Reality Labs on the road to the metaverse."
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