Totême is riding high on the quiet luxury trend with fans Selena Gomez, Hailey Bieber, Kendall Jenner and Kaia Gerber, among others.
has opened its L.A. flagship, a Swedish-serene meets Art Moderne design in a prime location on Melrose Avenue, neighboring celeb hangout Craig’s and the Maxfield, James Perse and Acne stores.
Totême opens after a six-month delay, which saw what was intended to be the second store, at Palisades Village, open first. But it was worth the wait for the gorgeous, modernist flagship, whose design references include Ed Ruscha’s “Every Building on the Sunset Strip” photography project, Frank Lloyd Wright and Art Deco, all through a Swedish lens, Lindman said.
The U.S. is the largest market for Totême, which the founders moved back to their native Stockholm shortly after starting. “Our collections are performing really well in an unstable market,” Lindman said of the overall picture. “And thankfully, the U.S. is doing really well, because you can see a general dip in Europe and China.”“When we launched, no one was asking for quiet luxury,” said Kling during an interview the last time she was in L.A..
“The brand was launched in New York and I was so inspired by the Upper East Side ladies mixed with the Scandinavian practical thinking and minimalist language rooted in our DNA,” Kling said. “To me, it’s a nightmare to have the biggest closet with 5 million pieces.” The pair is looking to the L.A. store for insights into the warmer-weather market and how to merchandise for it.
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