Simmons, who dominated the world of fitness in the 1980s and beyond, had just turned 76
Richard Simmons has died. One of the most famous fitness gurus on the planet—and later, a figure of occasionally reclusive speculation—Simmons was best known for his Sweatin’ To The Oldies line of exercise videos, and for a long string of extremely energetic media appearances.
A happy pitchman, Simmons made the most of his celebrity in the 1980s and ’90s, using TV marketing to sell viewers on multiple Sweatin’ To The Oldies exercise tapes, as well as his “Deal-A-Meal” diet plan. The Simmons fitness plan was never all that complicated—it typically boiled down to “exercise and eat better” with a lot of bells and whistles attached—but few people on the planet could make those basic ideas sound more exciting.
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