Columnist Richard Wagoner writes about Southern California radio.
” — charging for a private automobile to enter a crowded business district during busy times of the day — might affect the ratings of radio stations.The plan itself is trying to accomplish the holy grail plan of modern political leaders: Get the peasants out of their cars and onto mass transit systems, purportedly to lower pollution while opening the roads to said politicians who will never themselves actually use public transportation.
“With congestion pricing, the government is legislating to reduce the number of cars on the road. But another result of that, intended or not, is to reduce the consumption of OTA radio.” But while he doesn’t mention it, there are two pitfalls to overcome. Streaming costs a station far more per listener than broadcasting over the air, both in music licensing fees and internet data costs. And the elephant in the room: If you’re listening on a phone, will you really tolerate excessive commercials and repetitive playlists?
“I brought my boombox and set it on the windowsill awaiting the start of the parade. There was no TV in the room and when I turned on Frazer Smith calling the parade, the people in the room crowded around the radio. I was 26 and most of the people in the room were 20-30 years older. They never heard of him before but were fans afterward.
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