Coinciding with the launch of its new ‘RL 888’ handbag, Ralph Lauren opens the doors to virtual store The 888 House, set within a Joshua Tree-inspired desert landscape
– is already revealing some of the tricks he has up his sleeve. Designed to symbolise a new era, the house has introduced the ‘RL 888’ handbag collection that draws inspiration from the iconic architecture of New York City.
Featuring defined angles and a dramatic curvature, the new silhouette is the latest example of Ralph Lauren’s love of juxtaposition. The bag is refined yet modern, and Lauren describes ‘the unchanging beauty of the “RL 888”’ as a complement to ‘the independent spirit and personal style of the woman that writes her own story wherever she loves’, he says. ‘She is bold and romantic, modern yet timeless, like the bag she carries.
To celebrate the new arrival, Ralph Lauren is simultaneously unveiling The 888 House, a virtual concept store and ‘digital expression’, created using computer-generated imagery technology. Set within a virtual desert landscape evocative of Joshua Tree National Park in southeastern California, The 888 House is a surrealistic fusion of fantasy and reality. Visitors are taken through different spaces, showcasing Ralph Lauren Collection icons, as well as the ‘RL 888’ handbag.
This digital foray heralds some of the label’s future enterprises to come, as it intends to continue exploring opportunities in Web3 and similarly innovative environments where the boundaries between the digital and the physical can blur.
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