“Where That Came From” is the first Randy Travis song since his 2013 stroke, using AI to recreate his voice — and opening a new path for record labels.
For the first time since a 2013 stroke left country singer Randy Travis unable to speak or sing properly, he has released a new song. He didn’t sing it, though; instead, the vocals were created with AI software and a surrogate singer. The song, called “Where That Came From,” is every bit the kind of folksy, sentimental tune I came to love as a kid when Travis was at the height of his fame.
Dustin Ballard, who runs the various incarnations of the There I Ruined It social media account, creates his AI voice parodies in much the same way as Travis’ team, giving birth to goofy mash-ups like AI Elvis Presley singing “Baby Got Back” or synthetic Johnny Cash singing “Barbie Girl.” It would be easy to sound the alarm over this song or Ballard’s creations, declaring the death of human-made music as we know it.
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