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Aberdeen’s former chief Keith Wyness has suggested the new front-of-shirt sponsor deal at Rangers is not as impressive as it seems., the 66-year-old – who served as CEO at Aberdeen between 2000 and 2004, had lengthy spells as the chief of Everton and Aston Villa and now runs a football consultancy advising elite clubs – admitted it is “crucial” for the Gers to increase commercial revenue but urged fans not to “get carried away”.
Kindred’s Rangers deal is believed to be worth around £1.5million per year – and they could bank up to £3million from the new deal depending on their on-pitch performance.“It’s crucial they increase the commercial revenue, but let’s not get carried away with this deal. Join the Football Insider WhatsApp channel to get all our exclusives and the breaking transfer news FIRST.
“It’s important for Rangers to increase the revenue, but it isn’t the same as taking it up to £40million or beyond. “Let’s be clear about the scale we’re looking at. Every pound has to be a prisoner at Rangers at the moment.”
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