The inside track on the football stories that matter
Aberdeen’s former chief Keith Wyness has claimed Rangers’ new shirt sponsorship deal won’t have a tangible impact on their transfer business., the 66-year-old – who served as CEO at Aberdeen between 2000 and 2004, had lengthy spells as the chief of Everton and Aston Villa and now runs a football consultancy advising elite clubs – insisted the Gers are a “work in progress” and change is needed before they can flex their muscle in the market.
The existing deal is believed to be worth around £1.5million per year – and they could bank up to £3million from the new agreement depending on their on-pitch performance.“Even though it’s a big shirt deal, 93% more than last time, it’s not a lot of money. Join the Football Insider WhatsApp channel to get all our exclusives and the breaking transfer news FIRST.
“They’ve got to monetise the international fan base, get the player trading right – it’s a work in progress. “And they’ve got to admit that to themselves. It’s the first step in the process they’re on right now.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Rangers news: Keith Wyness hits out at Ibrox chiefs after Dave King latestThe inside track on the football stories that matter
Read more »
Rangers new CEO: Keith Wyness ‘worried’ by John Gilligan revealThe inside track on the football stories that matter
Read more »
Keith Wyness: Rangers will have access to huge funds if deal finalisedThe inside track on the football stories that matter
Read more »
Rangers news: Keith Wyness reveals the truth about new double-your-money dealThe inside track on the football stories that matter
Read more »
Everton takeover hits ‘major roadblock’ – Keith Wyness reveals allThe inside track on the football stories that matter
Read more »
Leeds news: Keith Wyness responds to Red Bull concerns as five deals agreedThe inside track on the football stories that matter
Read more »