The average youth sport parent spends $883 per season for their child. The barrier to entry can be even higher for golf.
Editor’s note: On Nov. 13, Justin Ray, a contributor to The Athletic’s golf coverage, will participate in the 100 Hole Hike for Youth on Course by attempting to play 100 holes in one day at The Hay at Pebble Beach. The business of youth sports is growing. So is the cost to compete. Project Play, an initiative of the Sports & Society Program of the Aspen Institute, works to help stakeholders build healthy communities through sports.
Club expanded to Los Angeles, San Diego, San Antonio, Washington D.C., Atlanta and Phoenix in 2023. “It’s remarkable how much Youth on Course has grown in a relatively short time,” says Lowe. “We have surpassed 2,000 courses, but there are 10,000 public courses in the United States. To ensure access for everyone we need to continue growing. Our top priority is to partner with as many courses as possible.
Club is important to TaylorMade for many reasons,” says Rick Paschal, TaylorMade’s Chief Financial Officer and a Youth on Course board member. “Intrinsically, golf brings people together and allows us to bond over a shared experience. Club has accounted for more than 1,100 rounds played by new golfers. “There is data from the National Golf Foundation that says more than 80 percent of kids who play golf come from a golfing family,” says Lowe. “It’s not simply cost that is an extremely significant barrier into the sport — there’s a question of whether or not the person has the access to play golf.
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