Pathological madness has been spreading in intercollegiate sports for years, and some are looking to Washington for help, arguably the craziest thing of all.
In 2012, the Big Ten, once purely Midwestern, added the University of Maryland and Rutgers. In 2022, the University of California-Los Angeles and the University of Southern California announced they were joining, stretching the now greatly misnumbered Big Ten coast to coast. Then the Pac-12, “Pac” for “Pacific,” splintered, with Stanford University and the University of California-Berkeley joining the ACC. The “A” and first “C” stand for “Atlantic Coast.
Importantly, most athletes are in non-revenue sports such as swimming and rowing. Scholarships as compensation are a good deal for them. They typically could not get paid competing elsewhere, while a bachelor’s degree is generally both expensive and a good investment, yielding lifetime earnings around
Enter NIL: name, image, and likeness. After a couple of court cases and a 2019 California law requiring that state institutions allow their athletes to profit from their personal brands, college sports entered the NIL era. States have passed diverse laws, and the NCAA has blessed Northwestern University football players
Then there is reality: College sports are driven by more, and more powerful, forces than Congress can harness. Congress cannot, for instance, dictate sports television coverage. But TV money is largely fueling the madness., enabling players to forgo college, and overseas opportunities are significant. These talent-drainers put more immediate pressure on colleges to change player compensation than the feds could likely muster.
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