Real Madrid are keen to explore sponsorship with Apple, and the company's CEO visited this weekend — but no deal is close
This growing interest in football, according to Real Madrid sources, was key to Cook’s visit to Valdebebas this weekend. So is now the time for Apple and Real Madrid to reach an agreement? Well, not exactly. But it certainly remains one of the club’s aspirations.“Anything is possible. We have already collaborated with them on the documentary,” said another.
Real Madrid and Microsoft’s sponsorship deal began in 2014. Microsoft became the club’s “strategic partner” for their Santiago Bernabeu stadium, which involved the company helping provide an interactive audio guide. There was even speculation that the relationship could see the ground carry Microsoft’s name, but they stopped working together in 2018.
As of today, Madrid’s most valuable sponsorship deal is with Adidas, with their Emirates airline deal second. In 2019, Real renewed their arrangement with Adidas until 2028, with the agreement reportedly worth an estimated €152million a year. But the club is also looking at other options in the market. For example, last year Madrid signed a sponsorship deal with BMW worth a reported €7.5million a year that also saw the German manufacturer provide players and staff with electric cars.Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. Try a week on us.
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