Essity came up with the initiative as part of its aim to employ graduates studying engineering and manufacturing
A UK-based hygiene and health company has devised a unique recruitment strategy - placing job advertisements on toilet paper.
Research conducted by the recruiter revealed that a significant proportion of university students find the prospect of job hunting overwhelming, with 21 per cent unsure of where to begin upon completing their studies. "Our research shows that looking for a graduate position can be daunting, so we wanted to make it very easy and relevant to what we do. Anyone interested can scan a QR code on a sheet of the loo roll and it will take them straight through to our website," he added.
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