Red Bull Energy Drink is making a comeback to the NASCAR Cup Series after a five-year absence, partnering with Trackhouse Racing as the primary sponsor. This strategic move sees Red Bull support two of their sponsored drivers, Shane van Gisbergen and Connor Zilisch, as they compete in the highest level of NASCAR racing.
Red Bull is making a triumphant return to the NASCAR Cup Series after a five-year hiatus. The energy drink giant previously fielded a team from 2007 to 2011, achieving limited success but forging a strong connection with motorsports enthusiasts. Now, Red Bull is back in a major way, serving as the primary sponsor for Trackhouse Racing . This strategic move leverages Red Bull 's existing relationships with two prominent drivers on the Trackhouse roster: Shane van Gisbergen and Connor Zilisch .
Van Gisbergen has been a loyal Red Bull athlete since 2016, while Zilisch joined the team shortly after his stunning victory in his NASCAR Xfinity Series debut at Watkins Glen last season.This season, Red Bull's sponsorship extends beyond mere branding, becoming the official energy drink of Trackhouse Racing. Their iconic logo will grace the hood of the No. 88 Chevrolet driven by van Gisbergen in five crucial Cup races: the March 16th event at Las Vegas Motor Speedway, the July 13th race at Sonoma Raceway, the August 3rd showdown at Iowa Speedway, the August 23rd contest at Daytona International Speedway, and the September 28th clash at Kansas Speedway. Adding to the excitement, Red Bull will also sponsor Zilisch's highly anticipated NASCAR Cup debut. The 18-year-old phenom will take the helm of the No. 87 Chevrolet in a fourth entry for Trackhouse Racing at the March 2nd race at COTA, a circuit steeped in history for Trackhouse, marking the site of their inaugural Cup victory in 2022.Justin Marks, the founder and owner of Trackhouse Racing, expressed his elation over welcoming Red Bull back to NASCAR. He hailed Red Bull as one of the most influential brands globally and emphasized the honor of partnering with such a legendary company. Marks proclaimed this partnership as a significant victory for the entire sport, generating immense excitement among NASCAR's vast fanbase. He eagerly anticipates the contributions of both Zilisch and van Gisbergen, while celebrating the privilege of aligning with what he considers to be the world's foremost motorsport entity. The Red Bull Racing legacy extends far beyond NASCAR, boasting eight Formula 1 driver's world championships, including the last four consecutive titles with Max Verstappen. This return to the Cup Series marks a new chapter for Red Bull, one filled with promise and the potential to dominate the world of stock car racing once more
NASCAR Red Bull Trackhouse Racing Shane Van Gisbergen Connor Zilisch Cup Series Sponsorship Motorsports
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