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Red Horse Beer , the extra-strong beer sold in over 70 markets outside of the Philippines, has again been recognized as one of the top brands in Southeast Asia. Kantar BrandZ, the world’s largest, consumer-focused source of brand equity insight, cited Red Horse Beer among the top 30 most valuable brands in Southeast Asia. Red Horse Beer proved to be the most valuable brand in the country, being the only brand in the Philippines to be in the top 30 list.
Its inclusion of women in its campaigns communicates diversity and destigmatizes counterculture. Associated with the local rock and roll music scene, Red Horse Beeralso supports other communities centered on sports and gaming.Red Horse Beer’s social media platforms, including its ‘Sarap Tama’ YouTube channel, have resonated with audiences through humorous content and witty subject matter while promoting responsible drinking in their message.
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