Red Lobster's endless shrimp deal is being blamed for the seafood chain's decline. It's hardly the first company to make a costly mistake.
As news broke that Red Lobster was abruptly closing dozens of its restaurants across the country on Monday, several social media users blamed the decline of the seafood chain on its recent endless shrimp deal.The company is hardly the first to see one of its marketing campaigns completely backfire—as the examples of Bud Light, PepsiCo and others recently proved.
Bud Light and its parent company, Anheuser-Busch eventually distanced themselves from Mulvaney.PepsiCoIn 2017, PepsiCo made a massive blunder when it aired an ad starring reality TV star Kendall Jenner which critics said mimicked and mocked the Black Lives Matter movement, suggesting that everyone—racial justice activists and riot police—might get along if handed a can of Pepsi.
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