While fans wait for offseason moves to improve the team's outlook, the Boston Red Sox announced a major off-the-field move Wednesday: a 10-year partnership with Massachusetts Mutual Life Insurance Company.
The Springfield-based life insurer will become the team's"signature sponsor" beginning at the start of the next season.While fans wait for offseason moves to improve the team's outlook, the Boston Red Sox announced a major off-the-field move Wednesday: a 10-year partnership with Massachusetts Mutual Life Insurance Company.
In addition to exposure on both brands' digital properties, MassMutual's in-park presence will be noticeable and will include an expansive company logo above Fenway's centerfield scoreboard, the team announced. The MassMutual Foundation and the Red Sox Foundation also plan to expand the Fenway Park Learning Lab starting in April 2023.
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