WIRED reviewed edits made by Reddit to its IPO filings over the years ahead of its stock market debut this week. Here are seven big takeaways.
Reddit’s stock market debut expected on Thursday has been a long time coming. The ad-supported home of over 100,000 forums first announced its intention to go public in December 2021. Over the course of the unusual years-long delay, Reddit revised its initial investor pitch 10 times, leaving a trail of edits that provide a look at the company’s past struggles, current vulnerabilities, and future ambitions.
Reddit gained 1 billion posts and comments per quarter in 2022, closing the year with 17 billion pieces of content on the platform in total. But that figure fell to 16 billion last September, potentially reflecting improved measurement or the removal of problematic content, before ending up back at 17 billion last December. Overseas Struggles When US internet companies go public they often claim that luring users from overseas will provide powerful growth.
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