The filing offers a glimpse of the company's efforts to turn online popularity into profit.
Reddit is moving forward with a plan to sell shares to the public, almost 20 years after its start as an online message board.The document does not say how much money the firm is hoping to raise by listing on the New York Stock Exchange.
More than 76 million people, on average, visited every day in December 2023, drawn by features like its recurring "ask me anything" threads, in which participants ranging from anonymous nobodies to former US president Barack Obama field questions.But the company has recorded losses every year since its start, including more than $90m last year.
"I have never been more excited about Reddit's future than I am right now," Mr Huffman wrote. "We have many opportunities to grow both the platform and the business, the latter through advertising, monetizing commerce on the platform, and licensing data."It comes as financial markets in the US are regularly notching new highs, buoyed by optimism over the economy and a new wave of growth powered by artificial intelligence.
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