Agenda totally updated. Find out how Lamborghini and Crystal are wooing Gens X, Y and Z. Daylong event offers in-depth insights, research and analysis from luxury experts on younger affluents who emphasize experience over acquisition, digital over physical, and choice versus loyalty.
Please click here to register for the 2nd annual Luxury Roundtable 2017: Engaging Gens X, Y & Z conference in New York on Wednesday, May 3
Attendees will hear from brands, retailers, agencies, market researchers and publishers on how luxury marketers should address younger affluent generations who emphasize experience over acquisition, digital over physical, and choice versus loyalty.How luxury marketers should target the different affluent generations, recognizing their varying attitudes to product consumption and experiences that may shape the future of the luxury business.
Is this a new trend or simply a function of youth and reluctance to accumulate material goods until family life and roots set as part of the life stage? Indications are that this non-materialistic pattern is here to stay, so what it will mean for luxury brands and retailers peddling high-end product for which the young rich or wealthy heirs have no resonance or use? How to turning retail purchases and digital into an experience?Thomas Serrano, president, Havas LuxeEmporium or showroom? Place to...
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