Reinventing The Homepage: Unleashing Its Critical Role In The Future Of Publishing
The front page of a publication has always been the centerpiece of its relationship with the audience – the primary expression of the publication's identity and value.When the paper or magazine arrived at your doorstep, it had to show its value above the fold. That basic logic informed the first era of digital publishing, where the homepage took center stage.
Avoiding overmonetization and fostering editorial integrityGiven the strong expression of intent and loyalty embedded in every homepage interaction, it's tempting for publishers to overload it with monetization. But overmonetizing the homepage with excessive advertising or overly restrictive paywalls can damage the user experience and erode trust.
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