SunStar Publishing Inc.
How does one describe a good PR ? Or what is the measure of a good PR job? Well, that depends on gestures, sincerity, the outcome, the clientele and impact of an event, project and relationship. So many dynamics. Even with a good 25 years of PR and communications practice , I fancy not myself an expert on the subject matter. Although I can tell what is good PR and what is not, based on actual experiences.
-SMART, NLEX Corporation, to name a few. Cebu Pacific is always superb in this area, with no less than its President Xander Lao leading the efforts. Together with Chief Marketing Officer Candice Iyog, they meet media every so often not just in Metro Manila but also in Clark and Cebu where they operate hubs. They are so pro-active, meaning, they arrest a potential PR crisis at the very hint that something maybe be afoot.
- Smart companies, their events are not without media participation . Their Comms and Marketing PR and media relations people find the time to answer queries promptly. They take time to appreciate efforts being extended by media. Home’s Cheryl Maxine Loyola and Daphne Gripal are two stellar performers of this kind of PR tasks. Smart’s Wo Rosete has shown that too in the past, leaving his Makati office and be with media for lunch or dinner. Sometimes even for a mere sip of coffee. Not to be outdone is the Comms team of NLEX Corporation, who, even at the time when the company was still known as Manila North Tollways Corporation , have been consistent in their PR.
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