Congressional Leadership Fund’s initial ad buy is roughly equal to what its Democratic counterpart plans to spend in the state.
The GOP’s main super PAC for House races is poised to plow serious cash into California, earmarking $30 million for an advertising barrage in the run-up to the November election., announced on Wednesday its first round of ad reservations for the fall, booking more time in California than any other state.in determining the balance of power in the House. California is home to six marquee races and a handful of others that could easily tilt into full-bore contests.
The $30 million roughly matches what the super PAC spent in the state two years ago, when California was an unexpected bright spot for the GOP as it won a slim majority in the House.Democratic groups largely abandoned a $35 million program that includes television and digital ads, direct mail and grassroots organizing. Of that, $30 million in airtime has already been reserved.
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