The South Australian Tourism Commission will overhaul its policies about engaging with social media personalities following a review into an exclusive Sam Smith concert at McLaren Vale earlier this year.
abc.net.au/news/sam-smith-concert-review-findings/102316164The South Australian Tourism Commission will overhaul its policies about engaging with social media personalities following a review into its handling of an exclusive Sam Smith concert earlier this year.The state government reviewed the event after concerns were raised about the marketing campaign
About 300 people attended the invite-only event, including journalists and 114 radio competition winners. "I think that it was a very unique opportunity — we went for it — the return on investment was incredibly high," she said.Zoe Bettison defended the marketing campaign, saying it led to huge advertising value for the state.
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