As American car maker Lincoln marks 100 years, we celebrate its 1970s foray into designer collaborations that saw the Lincoln Continental transformed by Bill Blass, Hubert de Givenchy, Emilio Pucc...
. The Mark IV Continental became the ideal platform for American presidential vehicles, while subsequent generations epitomised the big, brash, boxy styling of 1970s Americana. The name ‘Continental’ endured almost up to the present day, with the marking the last of the line. Elegant though it was , the contemporary Continental just couldn’t cope against the domination of SUVs.
The brand was also pioneering in different ways. Way back in 1976, when the idea of ‘designer’ fashion was growing in popularity and before licensing and cross-brand collaborations had really taken hold, Lincoln introduced the ‘Designer Series’. The company invited Bill Blass, Hubert de Inside and out, the designers dipped into the treasure trove of 1970s style. Blass gave the 1978 model a body in ‘Midnight Cordovan’, paired with a ‘Light Champagne Valino grain vinyl roof’. The interior was also finished in Cordovan.
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