L.A.-based Revolve, the online retailer that has for 20 years been catering to the digital-first generation, is exploring IRL options.
Revolve has been a major online presence for 20 years, but the Los Angeles fashion company has never had a permanent brick-and-mortar store.It could signal a big strategy change for the online retailer, which made its mark by tapping into the hungry apparel appetites of digital-first Gen Z and Millennial customers constantly searching for new clothes and labels.
That is why Skims, the online shapewear brand founded by Kim Kardashian and Emma Grede, is opening its first store later this year in West Hollywood. Online retailers including Warby Parker, Everlane and Allbirds have also branched out to brick-and-mortar locations to meet the omnichannel moment. The store will carry summer and winter ready-to-wear, swim, beauty, shoes and accessories for women and men. On the first floor, shoppers can find selections from Revolve brands including Helsa, L’Academie, Lovers + Friends and other emerging designers. On the second floor, shoppers can experience the Fwrd world with curated collections of luxury fashion brands as well as Fwrd Renew pre-owned bags and accessories from labels including Acne Studios and Isabel Marant.
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