Hailey Bieber’s beauty brand Rhode is clearly not just another celebrity skincare line, look to the rukkus surrounding her upcoming drop for the proof. Read more.
There’s no denying that Hailey Bieber, the founder of beauty brand Rhode, holds serious sway when it comes to the beauty arena. Whether the masses are copying herThe latest to stir up her legion of loyal followers? Rumours of Rhode finally welcoming make-up into the fold with the launch of a new blush. Nestled within a carousel of seemingly innocent pictures posted to Instagram earlier week, sits an image of a sun soaked Bieber applying a balmy pink blush stick to her cheeks.
Eagle-eyed fans won't be surprised by Rhode's upcoming addition. Last summer, Bieber teased the launch of a blush during a, telling viewers she couldn't tell us about the blush she was applying, hint, hint. While we don't know the exact launch date of the newcomer, we suspect it won't be long until Bieber's soft launch turns into the next viral beauty buy.
Rhode launched in America in 2022, leaving UK devotees devastated that they couldn’t get their hands on their much-coveted, viral products. Thankfully, fans on this side of the pond were able to shop Rhode products online from 17th May 2023.
Rhode’s motto is ‘A new philosophy on skincare’ with a focus on simplicity, affordability, and transparency. Sticking with that focus on simplicity, Rhode launched with just three products, which Hailey calls your ‘skincare closet’. ‘I live by a collection of edited essentials,’ Hailey revealed. ‘One really good coat, or one really good moisturiser that works perfectly for me and that I’ll always come back to.’Rhode beauty is Certified cruelty-free - It's been approved by both Leaping Bunny and PETA.£29 has sold out time and time again. It’s a gel serum designed to hydrate skin and give that elusive glazed doughnut effect Hailey loves. It’s a firm favourite among TikTok creators.
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