Rihanna is her own best advertisement as she shares a behind the scenes look at her new ad campaign for the Soft'Lit luminous foundation from her brand Fenty Beauty. The singer strikes a pose outdoors.
Have YOU got a story? Email Rihanna announce one of her most high-profile deals to date for her Fenty Beauty line on Thursday just days before the start of the 2024 Paris Olympics.
To celebrate the news, she included a photo that had originally featured her and her partner A$AP Rocky walking hand in hand with the Eiffel Tower — which bore the iconic Olympic rings — in the background. The brand, which she founded in 2017, would now be a 'premium' partner with the games, which will begin next week in Paris; pictured in Paris on June 21One fan recognized the original photo and posted them side by side for a laugh, showing had Rocky had been ditched for the announcement.
At the time of its launch, Fenty's foundation featured an impressive 40 shades, but it has since expanded to include 50 different shades, which has made the makeup particularly popular for people of color. In 2021, Forbes declared that Rihanna had officially become a billionaire thanks to her business acumen.— coko July 18, 2024 Rihanna was in Paris in June to support her partner A$AP Rocky and attend PFW events. It's not clear if she did any negotiation for her Olympics deal at the time; pictured June 21 in Paris
Fenty Beauty comprised a large portion of her fortune, as it was worth around $2.8 billion at the time, and smart business negotiations meant that the pop superstar owned half of that, around $1.4 billion in value.
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