RIP Hoodies, Silicon Valley Swagger Has Arrived

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RIP Hoodies, Silicon Valley Swagger Has Arrived
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Big tech leaders Mark Zuckerberg, Elon Musk and Jensen Huang have been opting for more fashion and flash in their personal wardrobes.

Take Meta’s Mark Zuckerberg, who exemplified the hoodie and T-shirt look for years but lately has been seen in aand $1,000 sheepskin Overland Rancher jacket, as well as the Alexander McQueen dragonfly appliqué evening jacket he chose as one of his looks for the weekend-long pre-wedding party of billionaire heir Anant Ambani and Radhika Merchant in early March.

“Many of our tech clients are interested in discovering new designers and investing in pieces that will take them from their daily activities to conferences they are speaking at, to the boardrooms they are leading,” said McMullen, the proprietor of McMullen boutique in Oakland, which stocks vibrant women’s clothes by Christopher John Rogers, Dries Van Noten and Stella Jean alongside quieter ones by The Row and Khaite.

As masters of a rapidly expanding tech universe, he and others have seen their profiles raised with increasing visibility on Hollywood red carpets, in pop culture and on social media. Some understood early on how to maintain an image in the public eye. For others, it’s taken a little longer. But they’re coming around, and the fashion choices are rather revealing.

Microsoft CEO Satya Nadella spends at least some of his fortune, valued at some $1.35 billion, on premium footwear ranging from handmade shoes from Italy’s Scarosso at nearly $400 each to Lanvin’s $600 low-top sneakers. Google’s Sundar Pichai, whose fortune is estimated at $1.66 billion, favors Lanvin as well. He often pairs the footwear with a casual track jacket.

Reading tech’s fashion codes, Global Image Group’s Sterling believes that the “personal style development among the tech elite often mirrors the maturity of their brands and personal identities.”For instance, she notices that Zuckerberg’s style has evolved naturally with age, but his penchant for blues and grays also lines up with Facebook branding.

While Bezos’ style transformation didn’t take place until after he met Sanchez, the reality is that he has been focusing on fashion for years as part of his business, through Amazon Fashion.

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