Channel 4 axing The Box rings the death knell for an artform that changed the world
The beauty of music channels was that you didn’t even have to actively watch them – this was a shared culture that bled into our impressionable brains in the background when we had friends overIt started beyond stratospheric. In August 1981, Neil Armstrong planted a flag on the moon. Sort of. At its launch,superimposed its now-famous logo over the historic lunar-landing footage, with a voiceover declaring, “Ladies and gentlemen, rock and roll”.
But 2024 is a far cry from that heady landscape, and at the end of the month, Channel 4 will ring the death knell for its five music channels, including The Box, Kerrang, and Magic, stating that “our strategy reflects the generational shift in TV viewing”.
Among the ad breaks offering Crazy Frog ringtones and making double sure I hadn’t had an accident in the workplace that wasn’t my fault, I managed to endure repeated viewings of the Black Eyed Peas’’s “Toxic” video – her looks ranging from sadistic air hostess to a glitter-festooned body stocking – and then revel in true delight when something that lit up my ears finally arrived: the Dada-esque video forwrithing around in denim hot pants to “Crazy in Love”; a grumpy Alex Turner telling us...
Here, he shares a link with me to Eminem’s new video for “Houdini” – its cartoonish, Joel Schmacher-era Batman colour palette, celebrity cosplay and high production values are a reference-rich hark back to 2002’s “Without Me” and are clearly intended for a generation who remember the days of the statement blockbuster video, which stirred up controversy, gave birth to many a parody, and had everyone talking in the playground at morning break.
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