ResortPass holds 95% of the day-guest market and has partnered with luxury hotels including the Waldorf-Astoria, JW Marriott and Fontainebleau.
Day passes at hotels and resorts offer guests access to amenities without the cost of reserving a room.
Hotels and third-party partners are making day passes more readily available to help bridge the gap between travel-minded consumers and luxury prices. A majority of U.S. travelers said they would be willing to pay for day passes to use the amenities in a five-star hotel without staying there, according to a Booking.com press release about the survey. The survey included nearly 28,000 adults from 33 countries who said they planned to travel over the next 12-24 months.
Customers can reserve a pool lounge chair or upgrade to a cabana and invite up to four other people. The cabana includes complimentary services and refreshments such as wine and fruit. Day-pass users at the pool club can also get their own personalized server, depending on their selections. A day pass for the pool club starts at $130.
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