Rivian CEO RJ Scaringe has confirmed that the rally-like R3X subcompact SUV will go into production and launch before the standard R3.
The EV maker’s CEO, RJ Scaringe, has confirmed that the rally-like R3X variant prototype the brand showed off earlier this year will go into production,. That’s not a complete surprise; what is, though, is that it will launch before the model it’s based on.outlined an ambitious plan to expand its lineup
in the years to come. The company, which launched the R1T in 2021 and R1S in 2022, unveiled three new models that it hoped to start selling before the end of the decade. Up first was the R2, a mid-size SUV, which was followed, weeks later, by the subcompact R3 and R3X.While the R2, which will compete with SUVs like the Porsche Macan and BMW X3, will probably be more important to the company’s bottom line, it was the R3 and R3X that got enthusiasts talking.
During a recent interview with the Verge’s Decoder podcast, Scaringe told host Nilay Patel that excitement for the R3X is palpable. Not only is it the upcoming Rivian that the executive is most looking forward to, but it’s also the one he hears about most from others.“I’m so excited about the R3X,” Scaringe said. “It’s probably the car that we get the most questions about, and I mean the packaging on it is just exceptional.
Scaringe wouldn’t go into specifics but said that he wants to put the R3X into production, “as soon as we possibly can.” He also revealed that while the R2 will be the next model that Rivian launches, it will be followed by the R3Xthe standard R3. It’s previously been reported that the R2 will likely launch in 2026, which means that Rivian’s first hot hatch should go on sale sometime during the second half of the decade.Bryan Hood is a digital staff writer at Robb Report.
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