A week with the Rivian R1S, Connect+ and Apple Music revealed a bright future for tech integration in modern cars.
Automakers really, really want that subscription-based recurring revenue. But most attempts aren’t going all that well. Instead of charging for useful new features added to the vehicles, some have opted to artificially paywall certain upgrades—including some that already come physically installed on the vehicle.
There’s no real issue with adding a whole bunch of menus for a computer or phone, but in a car that’s kind of dangerous. Luckily, it mostly felt fine: the team at Rivian did their homework. Rivian’s Apple Music feels perhaps slightly easier than CarPlay. The playlist, artist, and song icons, complete with big album art, are so much bigger than the dinky playlist titles found in the standard Carplay experience.
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