Rivian CEO RJ Scaringe talks about the newly revealed R2 and R3 vehicles, as well as his optimism about the company’s future amid financial uncertainty.
In a packed theater in Laguna Beach on Thursday morning, Rivian founder and CEO RJ Scaringe opened his presentation to resounding whoops from the audience, well before the company unveiled its three buzzy new vehicles, the Rivian R2, R3, and R3X. While it’s not uncommon to pack a room with fans for a vehicle launch, it is unusual for the CEO of a car company outside of Elon Musk to get the kind of response that Scaringe did.
Rivian hopes that the new R2, with a lower starting price of $45,000, and eventually the R3, whenever it goes into production, will help the company entice more people to make the switch to electric. Especially if it qualifies for the $7,500 EV tax credit. “Seven percent of new vehicle sales are electric,” Scaringe notes. “Unfortunately, everyone wants to talk about electric-on-electric.
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