Rocky Mountain, a prominent mountain bike brand, is restructuring its finances to avert bankruptcy. Despite facing challenges due to supply chain issues, rising costs, and post-pandemic market competition, the company assures that operations will continue as usual.
Christmas Gift Guide - the money no object gifts for mountain and gravel bikersGT, announcing its pause and now, Rocky Mountain has released a statement admitting that it's restructuring its finances in order to avoid bankruptcy. However, it states that it'll be business as usual for the Canadian brand.
Yet another legacy brand to announce troubles, Rocky Mountain has been a key player in the mountain bike scene since 1981 and throughout those years it's consistently made headlines with its Alitude and Slayer mountain bikes, amongst many others. The brand has been no slouch on the race scene either with Jesse Melamed bagging nearly 20 podiums with the brand and becoming the EWS Overall Champion in 2022. Rocky Mountain is another brand that has experienced serious demand for its mountain bikes throughout the COVID-19 pandemic, the brand claims that difficulties have stemmed from securing supplies and rising costs. Once the pandemic ended, Rocky Mountain then had to compete with the many other brands who dropped their bike prices in discounts and sales. The brand's move to restructure its finances has been made in a bid to keep the company going and to become resilient. While this is worrying from the outside, Rocky Mountain claims that it's business as usual, despite its current difficulties.Since beginning his mountain biking career while working as a resort photographer in Greece in 2014, Liam became a freelance contributor at off.road.cc in 2019. From there, he’s climbed the journalism job ladder from staff writer to deputy technical editor, now finding his place as technical editor. Partial to the odd enduro race, heart rate-raising efforts on slim-tyred cross-country bikes, hell-for-leather e-MTB blasts or even casual gravel jaunts, there’s not a corner of off-road cycling where Liam fears to trea
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