A new patent filing from Roku discusses technology that could monitor your HDMI signal and show you ads whenever you hit pause.
Did you ever see that episode of Black Mirror set in a dystopian world where people live in small rooms covered in screens that force them to watch advertisements at regular intervals? Well, we appear to be well on our way to making that nightmare a reality, as a recent patent filing from TV and streaming device maker Roku shows that the company is developing technology that would allow it to put ads on the screen any time you press pause.
For instance, if you connect a Switch, a PS5, or an Apple TV to your Roku TV, there's no way for Roku to show you any ads while you use those devices. At least, there's no way for Roku to show you any ads yet. The technology Roku describes in the patent would be able to monitor the video signal when a user is watching a movie or playing a game on an external device.
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