A proud sponsor of the Academy Awards since 2017, Rolex's curation of this year's Oscar Greenroom was an immersive showcase of nature.
A proud sponsor of the Academy Awards since 2017, Rolex’s curation of this year’s Oscar Greenroom was an immersive showcase of nature and watchmaking.The 96th Academy Awards ceremony concluded amid global fanfare. While many well-established names led the Oscar nominations, it was the new generation of Hollywood actors and actresses who stole the show on the Awards’ red carpet, ushering in a new era of sartorial glamour.
2017 was the year Rolex conceptualised its partnership with the Academy of Motion Picture Arts and Sciences — the film industry’s highest authority. Rolex became the Exclusive Watch of the Academy, the Proud Sponsor of the Oscars and the Exclusive Sponsor of the Governors Awards. Rolex is also a Founding Supporter and the Official Watch of the Academy Museum of Motion Pictures.
The relationship between Rolex and the Oscars showcases the pursuit of excellence and knowledge, the conservation of the art, and the rise of new talent. The long-term partnership underscores the convergence of the values to celebrate all aspects of the film industry, preserving its legacy for future generations, spark inspiration, and connect global audiences through their passion for cinema.
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