Rolex's Watches and Wonders releases for 2024 may be a bit dull, but we're happy to see Rolex confidently back on form.
settled into an iterative annual rhythm and quickly became the world’s most beloved mass producer of watches. Rolex never swayed with trends or tried to chase down the latest fad. Since its founder, Hans Wilsdorf, passed in 1960, The Crown has been stubbornly slow to change, deeply loyal to its legacy, unwaveringly committed to its established designs. Aside from some avant-garde releases from the dress-watch department during the disco era, we could trust Rolex to always just be Rolex.
This year’s steel GMT Master II with the black and gray Cerachrom bezel and green accents embodies Rolex’s return to normalcy. It’s not a flashy watch. It’s not causing anyone to scratch their head. It’s not forcing us writers to make outlandish claims like, “This one is probably already being lined up at auction houses.” The new GMT Master II is just one of the best tool watches on the market, offered here in a classic colorway with a touch of Rolex green—in other words, it’s perfect.
Thankfully my father’s jeans-and-leather phase was very short, and I’m relieved to say that Rolex’s hippy phase appears to have passed just as quickly. Welcome back, Rolex. We missed you!Allen is Robb Report's digital watch editor. His writing and photography have appeared in Fortune, Hodinkee, WatchTime, International Watch and many others. When he's not obsessing over vintage…Jaeger-LeCoultre Is Now Offering Hands-On Watchmaking Workshops in N.Y.C.
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