This redesign makes a refreshing change to the current trend.
Designed by Jesse Ragan of the independent font foundry, the new logo combines elements of the lettering from several previous iterations. Ragan says that Rolling Stone CEO Gus Wenner felt the publication's visual identity had"lost its signature audacity" when the shading was dropped in 2019. However, he couldn't simply revert to the old logo, which, designed in 1981, looked dated and was overly complex.
Instead, he sought to find the best of both worlds with a new logo that reflected the brand's legacy but would be clean enough for modern uses. Ragan absorbed details from the previous logos, choosing characteristic elements that worked: the crisp serifs from 2018, the ball terminal on the R from 1981 and a simplified E from 1977.
This apparent bucking of logo design trends was made possible by recognising that one logo alone wouldn't do. Instead, XYZ produced a family of logos, with a flattened single-colour version, a simplified small-size version that had bigger letterspacing and a simplified shadow but at first glance looks like the full-size logo. There's also a monogram for use as an app icon or favicon.
It's refreshing to see a brand bucking the trend towards simplification, sometimes at the expense of brand identity, and we also like to see a return to the creation of logo families rather than aiming for a one-size fits all approach. The links between the different variations of the logo make it instantly recognisable that they're part of the same brand.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Usain Bolt's official logo could rival Nike's JumpmanThis logo should already exist, right?
Read more »
Married At First Sight's Domenica Calarco reacts to co-star mocking her holiday picturesRolls eyes.
Read more »
Former Asda worker divides opinion as she gets tattoo of company logo on her bumA woman who loved working at Asda so much that she had the company’s logo tattooed on her body has hit back at haters insisting “it’s all just a bit of fun”.
Read more »
In a bid to look authoritative, Lancashire Police is scrapping baseball caps for more traditional styles of headgearLancashire Constabulary has agreed to scrap baseball caps for most police officers in favour of flat caps and bowler hats to ‘reinforce figures of authority’.
Read more »
Inside Humber Bridge Garden Centre: the newly-opened local lifestyle destinationA mere stone’s throw from the famous landmark bearing its name, Humber Bridge Garden Centre is a unique lifestyle attraction which offers something for everyone.
Read more »