Ross Lovegrove looks to F1 racing to inspire haute parfumerie

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Ross Lovegrove looks to F1 racing to inspire haute parfumerie
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Formula One racing, the codes of nature and digital manufacturing have collectively informed the latest work by industrial designer Ross Lovegrove. The F1 haute parfumerie collection explores how 3D printing can be employed to create complex geometries and advanced sculptural forms. Lovegrove\u2019s three renditions are digitally printed metallic exoskeleton figures...

. We are like an SAS unit. This perfume bottle is the result of two years solid work. We found the printing companies and we create all the data. At this level, the process is so intense, but you create things that are very enriched and formally really beautiful and complex in a sculptural sense. You see this kind of high-level digital design only in architecture – think ofYes, this is where I want to be.

W*: Your research studies are concerned with the potential for creating organic shapes through technology. Here, in this futuristic shelter-style studio, nested in the heart of west London, your team are absorbed in some interesting work, involving insects. I really am in my own little bubble here; we try not to reference anything. At the moment we’re working on speculative aesthetics in vehicle design based on insects.

‘Fluid Symmetry’ is the second F1 haute perfume made of 3D printed blasted titanium and derived from the evolving organic lines of the cars aerodynamic design. The idea for Lovegrove is for the physics of natural forces, in unison with advanced materials, to produce a new form of technological bio-aesthetic for this century

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